Brand Lanes
9 lanes that define where every project, idea, and task belongs.
Joe's personal operating system for all brands, systems, AI agents, websites, funnels, files, and daily operations.
Mission Control builds, AI agent builds, SOPs, prompts, tool decisions, daily operations, system architecture
Manus + ChatGPT
Build MVP command center and daily sorting workflow
Public umbrella lifestyle brand for faith, health, family, fitness, finances, freedom, fun, purpose, legacy, and business-building.
Homepage, brand message, lifestyle pillars, joint offers, webinar, public CTA, content strategy
ChatGPT + Manus
Finalize homepage message and first CTA
Kathryn's faith + functional medicine authority brand, book, courses, coaching, speaking, and transformation ecosystem.
Book, Blessed Body Blueprint, courses, coaching, speaking, social media, functional medicine content, source library
Drive + Claude + ChatGPT
Clean source library and identify core funnel assets
Kathryn's health detective / functional medicine AI direction, including approved health knowledge base, intake concepts, accountability support, and future client support agents.
Health Detective AI agents, Kathryn's knowledge base, intake forms, accountability tools, Derrick collaboration
ChatGPT + Claude (Derrick's track)
Prepare Kathryn's approved health knowledge base and clarify the first Health Detective AI use case
Financial education, stewardship, GFI-related work, Wealth Detective, legacy, protection, and freedom.
GFI work, Wealth Detective, financial education content, stewardship, legacy planning, Wendy collaboration
ChatGPT
Create compliance-conscious education lane without making it dominant public brand
Internal AI agents first, future client-facing AI services later. This is separate from Derrick unless later assigned.
Internal agents, agent briefs, AI service offers, case studies (build internal first)
ChatGPT + Claude + Manus
Build internal agents first, then turn into offer/case study
Coffee/product business, Shopify, labels, products, wholesale, ecommerce.
Coffee brand, product labels, Shopify store, wholesale, ecommerce assets
Shopify + Canva + Drive
Keep assets organized; launch only when product/channel is ready
Evaluate and manage whatever tool we use for webinar registration, email, booking, follow-up, and sales conversations. GHL is optional, not assumed.
Webinar registration, email sequences, booking, follow-up, CRM (tool TBD)
ChatGPT + Manus (GHL optional)
Decide whether to use GHL or a simpler alternative for webinar registration and follow-up
Good ideas not being built in the next 30 days.
Interesting ideas, future ventures, experiments, anything not in the current 30-day plan
Review later
Review archived ideas in 30 days to see what becomes relevant